STIL LAB Studio Beta
Sell your photography.We print it.
STIL LAB Studio makes it stupidly simple to create an online store for your photography and sell fine art prints and framed prints directly to your customers.
Built by photographers. Printed by STIL LAB.

- Your photographOn your hard drive, your phone, your camera card.
- Your online storeWhere your customers choose a print.
- Printed by STIL LABAnd delivered to your customer, in your name.
The STIL LAB difference
Not another website builder.
A website builder gets you as far as the order. STIL LAB Studio is connected to a real fine art printing lab, so it goes all the way to the print.
A typical website builder
- Website
- Customer
- Order
…and finding a printer, sending files and posting parcels is still up to you.
STIL LAB Studio
- Photographer
- Online store
- Customer
- STIL LAB
- Fine art print
- You get
A simple online store for your photography, without building an ecommerce website.
- Your customer gets
A professionally printed photograph, framed if they choose, delivered to their door.
- STIL LAB handles
The printing, framing, packing and delivery, done by a real fine art printing lab.
Why prints
Photography deserves to exist beyond the screen.
Most photographs now live on phones, feeds, websites, hard drives and cloud storage: seen for a moment, then scrolled past, or backed up and forgotten.
A print is different. It hangs on a wall, it is lived with, collected and given. STIL LAB exists to help photographers turn their photographs into prints like that.
- Phones
- Websites
- Social media
- Hard drives
- Cloud storage
- A fine art print
- A framed print
- Something on a wall
- Something collected
- Something you can hold
It isn’t about selling “art”. It’s about printing photography properly, and making those prints easy for photographers to sell.

How it works
From photograph to print in four steps.
No ecommerce system to build, no printing lab to find, no suppliers to manage.
Create your store
Sign up, choose one of three designs and add your name, your story and how to reach you. No complicated ecommerce system to figure out.
Add your photographs
Upload the photographs you want to sell, then choose how each one is offered: the fine art prints and framed prints, sizes, papers and frames, and your prices.
Share your store
Publish your website and send customers to it. They choose from the prints you offer, and they pay you.
STIL LAB prints it
When your customer has paid, check the order and send it to STIL LAB. Once you’ve paid STIL LAB’s invoice for making it, we print it, frame it, pack it and deliver it to your customer, in your name.
You sell the photographs.We print them.
The product
Everything you need to sell prints of your photography.
All of this works in STIL LAB Studio today. What’s planned is under Coming soon.
Your own photography store
A website for your work with home, work, collections, about and contact pages, a basket and checkout. Choose from three designs: Minimal, Editorial and Cinematic.
Fine art prints
Offer your photographs on nine Ilford fine art papers, printed in-house by STIL LAB in Waiouru, New Zealand.
Framed prints
Twenty-seven frame finishes across six moulding ranges, with optional mats and three glazing options. Framed, packed and delivered by STIL LAB.
Sizes that fit your photograph
From A4 up to A0, plus sizes cut to your photograph’s own proportions, square and panoramic included. Where a size is another shape, you see exactly how your photograph is cropped to fit before you offer it.
See every print before you sell it
Each piece is drawn in its real frame as you build it, and you choose how customers see it: on a wall to scale, on a gallery wall, on clean white or as a gallery card.
Your prices, your margin
Set every price yourself. For each size you see STIL LAB’s cost, your price and what you keep, and nothing can be priced below cost.
Orders in one place
Every sale with its progress, what your customer paid, STIL LAB’s charge and what you keep. Your customers get email updates, with tracking when it ships.
Printed and delivered by STIL LAB
Send us an order and we print, frame, pack and deliver it anywhere in New Zealand. The packing slip carries your name, not ours.
Made for photographers
Upload full-resolution JPEG, PNG or TIFF files up to 100 MB, with print-quality guidance for every size. Visitors only ever see web-sized previews; your originals stay private.
- Collections, arranged your way
- Your whole portfolio, not only what’s for sale
- Search-engine titles, descriptions and a sitemap
- Preview before you publish, with version history
- Your customers pay you directly





How it fits together
From your photograph to their wall.
- YouYour photography

- STIL LAB StudioYour online store
- Your customerOrders your printNew order
- STIL LABPrints and delivers it

You set up the store and choose the prices. Your customer buys from you and pays you. STIL LAB makes the print and delivers it, with your name on the packing slip.
Why STIL LAB Studio
Built by photographers.Built around printing.
Most ecommerce platforms start with the website. We started with the photograph.
STIL LAB prints photography, works with photographers and produces framed prints. STIL LAB Studio takes that knowledge and puts it into a platform designed to make selling those prints incredibly simple.
- Starts withYour photograph, not a page template.
- KnowsPapers, sizes, frames and mats, and which sizes your photograph will print well at.
- Ends withA print on your customer’s wall, made by a real lab.
About STIL LAB
We aren’t software people who decided to start a print service.
We’re photographers and printers who wanted better tools for selling photography.
STIL LAB is a family-owned fine art print studio in Waiouru, New Zealand, built by photographers, for photographers. It began as Ruapehu Print Shop, and grew into STIL LAB: Fine Art Printing Lab.
We’ve spent years printing photographs, working with photographers and producing framed prints. And we kept seeing the same problem: photographers wanted an easy way to sell their photography, but getting from a photograph on a hard drive to a customer ordering a professionally made print was far more complicated than it needed to be.
So we decided to build the system ourselves.
- Family-ownedA photography family
- Based inWaiouru, New Zealand
- PrintedIn-house, on Ilford fine art papers
- FormerlyRuapehu Print Shop
Who it’s for
For photographers who want to sell their work.
- Landscape
- Fine art
- Wedding
- Commercial
- Travel
- Wildlife
- Portrait
- Photography artists
- Emerging
- Professional
Whatever you photograph, if people want it on their walls, STIL LAB Studio is built for you, from your first print sale onwards. During the beta it is open to photographers selling to customers in New Zealand.
Pricing
One simple plan.
No complicated tiers. No confusing plans. Just one simple subscription for your photography store.
What the subscription covers. STIL LAB Studio and its tools for creating and running your photography store.
What each order costs you. When a customer orders, you pay STIL LAB’s standard price for making that print, plus delivery. You set your own prices and keep the difference: there’s no commission on your sales.
Where your customers’ money goes. To you. Your customers pay you directly, and STIL LAB never holds their money.
STIL LAB Studio Beta
NZ$29.99per month, incl. GST
NZ$14.99 a month for your first two months, then NZ$29.99 a month.
- Your own photography website, in one of three designs
- Fine art prints on nine Ilford papers
- Framed prints in 27 frame finishes, with mats
- Live framed previews and mockups for every piece
- Your own prices, with your margin shown
- Order management and customer emails
- New features as the beta grows
Beta
This is just the beginning.
STIL LAB Studio is in beta. We’re building the platform alongside photographers, and using real feedback to decide what we build next.
There are already plenty of tools to get your store up and running, and a lot more planned. If you’re one of the first photographers to use STIL LAB Studio, you’ll be helping to shape what it becomes.
- More features are on the way
- Improvements released as they’re ready
- Your feedback directly shapes what we build
- Early photographers help decide what comes next
STIL LAB reviews every new account before its website goes live.
Coming soon
There’s a lot more coming.
Planned. No dates yet: beta photographers help decide what comes first.
- Coming soon
Card payments
Customers pay by card on your store, straight into your own Stripe account.
- Coming soon
Many photographs at once
Set up, price and publish a batch of photographs in one go, from a setup you have saved.
- Coming soon
Sales insights
See which photographs, sizes, papers and frames your customers buy.
- Coming soon
Your brand in the parcel
Your logo on the packing slip, and an insert card of your own.
- Coming soon
Mockups you can share
Mockup images of each piece, ready to post and share.
- Coming soon
Less to do per order
Orders sent to STIL LAB automatically once they are paid.
Your photographs deserve to be printed.
Create your store with STIL LAB Studio and start selling your photography as fine art prints and framed prints.
STIL LAB StudioBuilt by photographers. Printed by STIL LAB.
